Wish Farms

Business Details

Founded in 1922, Wish Farms is a fourth-generation, family operated company based in Plant City, Florida. An international year-round berry grower and marketer, the company supplies strawberries, blueberries, blackberries and raspberries to retailers across the country and abroad.

Feel Good. Eat Berries. Make A Difference. It isn’t just a catchy phrase, giving back is engrained in the company culture. Through the Wish Farms Family Foundation, a portion of profits are dedicated to their three pillars of giving: Food Insecurity, Youth Education and Community. With a defined mission, they hope to make the world a better place.

Gary Wishnatzki

Gary Wishnatzki is a Tampa native. He is the third-generation owner of Plant City based year-round berry company, Wish Farms. Gary has been instrumental in his family business since 1974. Today, with growing regions across the United States, Canada, Central and South America, the company has a 52-week supply of all four berries offering both conventional and organic options. In 2013, Gary co-founded the start-up robotic company, Harvest CROO Robotics with a mission to solve the problem of labor shortages through automation. Gary is actively involved in advocacy efforts with a number of produce industry trade associations, including the Center for Produce Safety, The United Fresh Produce Association, The Produce Marketing Association and The Florida Fruit and Vegetable Association.

Primary Contact: JC Clinard

Type: Board Member